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Manufacturers Must Localize and Innovate to Succeed in Second-tier Emerging Markets

In the Business Perspectives on Emerging Markets 2012-2017 Report conducted by M-Brain (formerly GIA), 26 percent of manufacturing and industrial respondents said they are investing in emerging markets in order to gain a foot hold in future large markets. The reason is clear; manufacturers say they expect 41% of their global revenues to come from […]

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